My Role
UX / UI Designer
User research, jobs-to-be-done, persona development, information architecture, wireframing, prototyping, user testing and developer handoff
AI-assisted design using Claude - accelerating research synthesis, conceptual design, wireframing, rapid prototyping, synthetic testing and documentation throughout the project
About Range & Space
A centralised web application replacing Woolworths' fragmented Google Sheets-based tool, designed for Range Analysts to efficiently manage category range reviews across the 900+ store network.
Through our UX process, we identified that users' core needs were to reduce manual effort and time spent on data validation, and gain a clearer, more confident way to communicate ranging decisions to Category Managers - all within one unified platform.
Duration
December 2024 - December 2025 (1 year)
problem
A critical tool that was no longer fit for purpose
Range Analysts at Woolworths are responsible for making critical ranging decisions that determine product assortment across a 900+ store network but the current tool supporting this work, Assortment Recommender V10, was making it harder, not easier.
Despite being critical to range review decision-making, V10 was fundamentally unscalable: reviews took too long, the high barrier to entry limited who could run them, and critical pain points including manual data validation, poor error troubleshooting, a disjointed workflow and no effective way to compare runs or communicate ranging rationale to Category Managers created a significant bottleneck.
solution
A unified platform built around analyst needs
The Assortment Recommender Tool (ART) web application was designed to transform how Range Analysts conduct range reviews, replacing fragmented Google Sheets with a unified platform built around a hub-and-spoke navigation model.
how I structured & Delivered this project
How AI shaped my UX process
The new way in practice:
I used AI tools to accelerate key parts of the process including research synthesis, conceptual design, wireframing, prototyping and iteration, significantly reducing time spent on production tasks
SMEs provided domain expertise and validated outputs at key stages throughout the project
AI supported the execution while I led the strategy, design decisions and quality of the final output
Assortment Recommender (AR)
Range Outcome Analysis (ROA) Tool
Overview of problems & opportunities
Persona
User journey workshop
Site map
Lo-fi mocks of tool using Excalidraw
Lo / mid-fi iterations of sections of the tool
Hi-fi iterations of sections of the tool
User testing using Figma prototypes
User testing using HTML prototypes
Screen specs of the category data pages in delivery file
Demo of the web app designs
